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Ensuring your upcoming release operates bug free is essential. Immersing players in your digital world is what draws people to games, and glitches only take them out of it. They’re a guaranteed way to annoy consumers to where they won’t come back. Ken Tucker built a career on helping companies such as Ubisoft and Red [...]

After burning the midnight oil to meet project deadlines, you realize a meeting with investors is scheduled for today. You’re not the PR guy, so it can seem minor given your current workload. However, before giving investors a game that generates a healthy ROI, it’s important to keep in mind a few rules before meeting [...]

Several factors play a role in determining the revenue model for your game, but in game advertising offers one source of cash flow. Many developers see advertising as source of revenue, but it helps to know some facts before planning your game around it. Down the hall from Joystick Labs is Adzerk, a company that [...]

It’s no stretch to say the game development process offers challenges from start to finish, and tackling those obstacles game can at times seem daunting. Joystick Labs supports the aspiring game developer by providing guidance throughout the game development process, but it’s icing on the cake when teams enter the accelerator program fully prepared. With [...]

Unity has agreed to provide all Joystick Labs teams with free Unity Pro Licenses.  This is a great addition to the funding, services, and office space that we currently offer to teams selected for our program. Two teams from our first session have used Unity in the development of their titles:  M.U.S.E., from Lab Rats [...]

As a game developer, the only thing standing between you and wild success is usually the money. Even if you’ve got an amazingly unique idea and an intensely dedicated team, if you don’t have the money to get started, your game concept will be relegated to the trash heap and untold riches and fame will [...]